Bruce Ismay, Chairman and Managing Director of the White Star Line
B
ruce Ismay, Chairman and Managing Director of the White Star Line.
Joseph Bruce Ismay (1862-1937) s was an English businessman who served as chairman and managing director of the White Star Line of steamships. He was instrumental in commissioning the design and build of White Star’s three Olympic-class liners, Olympic, Titanic and Britannic. H e sailed on Titanic’s maiden voyage and came to international attention as the highest-ranking White Star official to survive the disaster.
White Star was formed in Liverpool in 1869. The company had a long and close business relationship with Harland & Wolff. Prior to the First World War all White Star ships, with one exception, were built in Belfast.